Social Media & Business “Marketing and Social Media”

Course Number: 503400CW


Description: Designed specifically for students who are interested in a marketing-related career. Students will develop those skills required for success as a marketing manager by examining real world marketing problems. This course is research intensive, group oriented, and comprehensive. Explores implications, opportunities and challenges for business and communications professionals using social media and contemporary advertising for organizations. Students will participate in creation of a vast array of social media sites, resources, applications and tools, as well as evaluating the impact, effectiveness and design of various elements of advertising strategy and campaigns.

Number of Credits: 1

Potential Careers*: Social Media Specialist, Advertising Manager, Promotions Manager, Marketing Manager, Public Relations Specialist

Salary Range: Salary Range: $29/hour – $65/hour

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