Course Number: 503400CW
Description: This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.
Additionally, students will participate in creation of a vast array of social media sites, resources, applications and tools, as well as evaluating the impact, effectiveness and design of various elements of advertising strategy and campaigns. Students will learn to use social media and content marketing to grow businesses and enhance consumer engagement.
Number of Credits: 1
Potential Careers*: Social Media Specialist, Advertising Manager, Promotions Manager, Marketing Manager, Public Relations Specialist
Salary Range: Salary Range: $29/hour – $65/hour
*Some careers and salary data from https://www.bls.gov/