Marketing: 542100CW

Credit: 1

Grade Level: 10, 11, 12

The Marketing course introduces students to the world of marketing. Students will learn about marketing fundamentals, economics, and the Marketing functions of price planning and strategies, promotion, selling, and product distribution. Creativity, problem-solving, research, teamwork, communication, and critical thinking skills are stressed. A coherent, comprehensive marketing plan will be the cumulative project which will demonstrate the skills marketing students learned in the course. This is the fundamental course in all the Marketing programs and should be taken before specialized marketing courses.

Potential Careers*: Advertising, Promotions, and Marketing Manager, Market Research Analysts and Marketing Specialists, Digital Marketing, Social Media Marketing

Salary Range: $35,000 – $141,000

*Some careers and salary data from https://www.bls.gov/